News

Barnet community goes purple for Jewish Care

Supporters made everything purple this week to support the local healtha nd social care organisation

people pose with a large purple heart mascot in front of a shop
Jewish Care’s Chava Heart and Jewish Care staff Go Purple with Golders Green’s Kosher Kingdom. Photo: Jewish Care

Members of the Barnet Jewish community of all ages participated in fun, purple-themed activities for the week of #GoPurple, raising awareness for health and social care organisation Jewish Care from 5th to 11th February. 

Across the week, Jewish Care invited local supporters to dress head to toe in purple, ice a cake purple, paint their nails purple, share a purple-themed picture on social media, or even dye their hair for the occasion, all while raising awareness for Jewish Care and sending messages of support.  

British TV broadcaster and barrister, Rob Rinder sent a message of support, saying, “I’m delighted to support Go Purple week, care is at the heart of all Jewish Care does. In these times especially, I’m inspired by seeing the way the carers of all faiths, no faiths, and all nationalities, give love every day to older people from our community.”

In Barnet, JCOSS students enjoyed lively lilac activities with lavender and baked purple cupcakes with members of Jewish Care’s Sam Beckman Centre for people living with dementia at the Betty and Asher Loftus Centre in Friern Barnet. 

Yeladenu Pre-School enjoyed a purple themed, intergenerational Debutots session with Jewish Care’s Kun Mor and George Kiss care home residents at the Betty and Asher Loftus Centre care campus. Debutots sessions are fun filled, stimulating interactive storytelling and music sessions, uniting everyone across generations.  

The Go Purple activities continued at the local Alonim Pre-School Nursery. The children participated in purple-themed activities and created beautiful, hand-crafted, thoughtful, purple greeting cards for care home residents at Jewish Care’s care homes at The Betty and Asher Loftus Centre to enjoy. 

Chava Heart, Jewish Care’s mascot, made a special appearance at Alonim Pre-School Nursery to meet the children and see their creations.

Head teacher, Patsy Maltz, said, “Alonim are so proud to support Jewish Care in their Go Purple awareness week. The children had fun crafting their own purple cards for Jewish Care residents and they enjoyed a special visit from their mascot, Chava Heart!”  Chava Heart also headed over to Kosher Kingdom to hand out purple cookies to shoppers and the wider community. 

At the Memory Way Café for people living with dementia and their family carers, everyone enjoyed Chava Heart biscuits with their tea this week at the Michael Sobell Jewish Community Centre in Golders Green. 

Ellisa Estrin, Jewish Care’s Director of Fundraising & Marketing, said, “It is really great to see the community of Barnet of all different ages taking part in Go Purple week to raise awareness of all the vital work Jewish Care does. I’d like to thank all the schools, nurseries, shops, supporters, care homes residents, community centre members, volunteers and staff, for getting involved in all the purple-themed activities and Rob Rinder for his support. It is a wonderful way to connect and engage with Jewish Care’s work supporting older people in the community”. 

Jewish Care is the largest health and social care organisation serving the Jewish community in London and the South East. Their centres and services touch the lives of 10,000 people every week.


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